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Arabian Aces

The league · Abu Dhabi T10

The world's first ICC-sanctioned T10.

Founded in 2017 and sanctioned by the ICC since 2018, the first ten-over league to carry that status. Ten overs a side, ninety minutes a match, under the lights at Zayed Cricket Stadium, Abu Dhabi.

Abu Dhabi T10Arabian Aces · Season 2026 debut

The format

Ninety minutes. Every ball counts.

90minMatch length
70%Runs from boundaries
12Days, whole tournament
10Matches per team

26 nations 581 players

Contracted since the first edition. A global dressing room.

Government-backed

Owned by the Abu Dhabi Sports Council, rights with Ashra Events, DCT Abu Dhabi partnership through 2028. Nine editions delivered, every one on schedule.

Source: Abu Dhabi T10 league format and tournament data, 2017 to 2025 editions.

The numbers

The audience is already there.

1.2B+Cumulative viewers

All-time across the tournament, television and digital combined.

342MIn a single edition

TV and digital streaming.

$512M+Tournament brand value

GSIQ valuation report.

100+Countries broadcasting

Terrestrial, satellite, digital and OTT.

19,000Peak stadium attendance

Playoffs and final.

9Editions delivered

Every one on schedule.

India & subcontinent · GCC · USA & Caribbean · UK & Ireland · South Africa · Sri Lanka · worldwide streaming

Sources: Abu Dhabi T10 published figures and the GSIQ valuation report. Broadcast markets from last season; broadcast partners renew season by season.

The global audience

Watched in every cricket market.

TV + OTT reach by market, 2025
  1. India61.68M
  2. Pakistan32.16M
  3. Bangladesh18.29M
  4. UAE & MENA12.08M
  5. UK & Ireland10.19M
  6. Afghanistan9.44M
  7. Sri Lanka7.62M
  8. South Africa & SSA6.99M
  9. Nepal5.09M
  10. Continental Europe4.08M
  11. USA & Canada3.92M
  12. Caribbean3.72M
  13. Australia2.3M
  14. Zimbabwe1.19M
  15. New Zealand1.15M
179.9M▲ 4.65%

Global TV + OTT reach, 2025 season

Digital-native fans

18 to 34s drive 65% of social interaction. Multi-screen, fast-moving and quick to convert.

South Asian diaspora

55% of the UAE's population, part of 1.5B+ fans worldwide, with real purchasing power.

Families and event-goers

Drawn by a 90-minute festival format, live entertainment and corporate hospitality.

Source: 2025 GSIQ Annual Report.

Sponsorship value

Sponsorship value, season on season.

Total sponsorship value generated by the Abu Dhabi T10, Season 3 to Season 8.

Total league sponsorship value, USD
  1. $108.2MSeason 3
  2. ▲ 43%$154.7MSeason 4
  3. ▲ 78%$275.9MSeason 5
  4. ▲ 24%$341.1MSeason 6
  5. ▲ 29.9%$443MSeason 7
  6. ▲ 14.7%$508MSeason 8
$508M Total sponsorship value, Season 8

Up 14.67% on Season 7, and nearly 5x Season 3.

Partner With Us

Source: GSIQ Report 2024.

The venue

Zayed Cricket Stadium, Abu Dhabi.

Sold-out floodlit nights, ten overs a side, and a crowd that turns over every innings. This is the stage the Aces step onto.

Format
10 overs a side, floodlit
Aces debut
Season 2026 · fixtures to be announced
Fans waving flags in the stands at Zayed Cricket Stadium
The crowd we play for · flags flying, every matchday

The field

Who we line up against.

  • Emirates Eagles
  • Royal Desert Champions
  • UAE Bulls
  • United Tigers
  • Yas Lions
  • Arabian AcesNew

The six teams of the Season 2026 line-up.

Partnerships

Put your brand in front of this audience.

Three partnership categories, from the front of the shirt to the dugout and the big screen.

See Partnerships